Your business. My expertise. A partnership for success.
Selling your business doesn’t have to be overwhelming. I'll work alongside you to simplify the process, provide clear guidance, and help you achieve the best result.
My business brokerage services
I work with business owners through every stage of selling their business — from the initial discovery conversation to preparing your business for sale, right through to a successful sale and handover. My practical, tailored approach keeps the process clear and efficient, allowing you to stay focused on running your business while I manage the sale.
With the support of New Zealand’s leading business brokerage, LINK Business, I also have access to the country’s largest business sales database and the widest pool of active buyers, giving your business the strongest possible exposure.
The Business Selling Process
1. Free Business Appraisal
A business appraisal provides a clear, realistic view of what a business is worth in today’s market. It takes into account financial performance, industry conditions, assets, risks, and buyer demand. Whether you’re thinking about selling, planning an exit, or buying a business, an appraisal helps you make informed decisions, set realistic expectations, and avoid costly surprises later in the process. I provide a free appraisal to help you make informed decissions.
2. Preparing your business
Once we have appraised your business we have a benchmak in the ground andd auring the appraisal process we would have identifed areas that my help maximse your Sell price. Preparing your business for sale well in advance puts you in the strongest possible position when the time comes. It helps improve value, reduces risk for buyers, and makes the sale process smoother and less stressful. By addressing key issues early and presenting your business in the best light, you’re more likely to attract the right buyers, negotiate from a position of strength, and achieve a better overall outcome.
3. Listing Your Business
Listing a business for sale involves signing an Authority to Act, which authorises a broker to represent the business, approach buyers, and be paid if a sale occurs. The authority does not commit the owner to selling, accepting an offer, or making the process public; it simply sets the agreed terms under which the broker can act confidentially, while the owner retains full control at all times. The listing price and marketing programme are agreed and approved by the owner before the authority is signed.
4. Qualifying the buyer
It takes more that setting the right price to fined the right buyer. Identifying a possible buyer profile of profiles and developing a professional maketing campaign, LINK has 200000 registered buyers but to ensure every poteintal buyer is reached we have to design an efective maketing campagin focusing on the right audience. Effective marketing highlights the strengths of your business, attracts qualified buyers, and creates competition, which can drive stronger offers. Allhandled confidentially,
5. Marketing and the IM
Strong marketing is essential when selling your business because it ensures your opportunity is presented clearly, professionally, and to the right audience. Effective marketing highlights the strengths of your business, attracts qualified buyers, and creates competition, which can drive stronger offers. When done well and handled confidentially, it helps generate genuine interest while protecting the ongoing operation of your business and maximising the final sale outcome.
6. Bus. Sale and Purchase Agreements
The Business Sale and Purchase Agreement is the legal contract that sets out the terms and conditions under which the business is sold. It records the agreed purchase price, payment structure, settlement date, assets included in the sale, and any conditions such as due diligence or finance. Once signed by both parties and any conditions are satisfied, the agreement becomes binding and leads to settlement, at which point ownership of the business transfers to the purchaser in accordance with the agreed terms.
7. Due Diligence
Due diligence is the process that occurs after a Sale and Purchase Agreement is signed and while any due diligence conditions remain in place. During this period, the purchaser is entitled to verify the information provided about the business, including financial performance, assets, contracts, staff, and operations, to confirm that the business is as represented. If the purchaser is satisfied, the due diligence condition is confirmed and the agreement proceeds to settlement; if material issues are identified, the purchaser may seek to renegotiate or cancel the agreement in accordance with the terms of the contract.
8. Unconditional
A business sale becomes unconditional when all conditions in the Sale and Purchase Agreement—such as due diligence, finance, or landlord approval—have been satisfied or formally waived by the purchaser. Once the agreement is unconditional, both parties are legally committed to completing the transaction on the agreed terms, and the focus shifts to preparing for settlement. At this stage, the sale can no longer be cancelled without consequence, providing certainty to both the vendor and the purchaser as the transaction moves toward settlement.
9. Settlement & Handover
Settlement is the final stage of a business sale, where ownership of the business formally transfers from the vendor to the purchaser in accordance with the Sale and Purchase Agreement. On the settlement date, the purchaser pays the balance of the purchase price, legal documents are completed, and control of the business assets, contracts, and operations is handed over. Following settlement, the vendor is typically required to work through an agreed handover period to assist with the transition, ensuring continuity of the business and a smooth transfer to the purchaser.
How to Get Started
I will manage the entire deal process from start to finish, ensuring nothing is missed. I'll leads negotiations, prepare Sale and Purchase Agreements, coordinate due diligence, and provide clear, strategic advice right through to final settlement and handover. This structured approach helps keep the transaction on track and delivers a smooth, seamless outcome for all parties.
Experience that truly understands your journey
I am a Lead Broker with LINK Business, New Zealand’s leading business brokerage. With over three decades of commercial experience — including owning, growing, and successfully selling my own high-value business — I'll brings real-world insight to every transaction.
Having been through the process, I understand both the commercial realities and the personal considerations involved in selling a business. Supported by the strength, systems, and buyer reach of New Zealand’s leading brokerage, this combination delivers a highly effective and results-driven approach for business owners.
A Free Guidebook and Workbook To help You Plan The Sale of Your Business
Selling your business is one of the most significant decisions you will make as a business owner, both financially and personally. The process can feel complex, and the choices you make along the way can have a major impact on the final outcome.
To help with your planning, I have prepared a comprehensive guide to selling your business, specifically designed for small to medium business owners in New Zealand.
The guide walks you through, what to consider, what to expect, how to prepare, and the key steps involved in achieving a successful sale, giving you clarity and confidence as you plan your next move.
Once you have read my Guide to Selling your Busines in New Zealand you may want to also get my Wookbook complete with the Chewcklisdts you would need to help you work thruogh the the preparations and sale of your business.